Would You risk it?

As part of an email acquisition programme for Graydon UK, we developed a game called ‘Risk Island’ which their prospects could log onto after receiving a personalised mailer . As the game was played, opportunities were taken to show the various tools Graydon have to offer. The campaign was also incentivised to aid response. The campaign was deemed a success after a considerable number of new email addresses were added to the client’s database.