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Charities Aid Foundation
Campaign

CHARITIES AID FOUNDATION
GIVE AS YOU EARN CAMPAIGN

The Charities Aid Foundation (CAF) is a not-for-profit organisation helping individuals give to charities effectively. Their Give-As-You-Earn service is the market leader in supporting businesses to set up payroll charity giving, enabling employees to donate from their pre-tax salary (before tax is deducted).

CAF approached Bellman to develop a marketing 'toolkit' for business clients to use to promote their 'Give As You Earn' (GAYE) schemes.

Adopting the headline 'Being a hero is easier than you think', the toolkit included downloadable postcards and posters which could be dual branded, along with a pull up banner through which employees could place their head to have a photo taken.