Cynergy Bank UK
Cynergy Bank, previously known as Bank of Cyprus UK, has provided services to business customers in the UK since 1955. Having worked with the bank for several years, we have a strong collaborative working relationship.
Following a rebrand, we were briefed to redesign and rebuild their website.
The bank wanted to clearly identify the four ‘pillars’ of its business; Property Finance, Business Banking, Private Banking and Personal Savings.
The website design focused on creating an intuitive user experience, clearly signposting content for its different audiences with clear calls to action aiding navigation.
The new brand is crisp, clean and uses a modern colour palette which aids clarity and the new site is fully responsive and meets AA accessibility requirements.
Cynergy Bank overdraft calculator
We were also briefed to build a responsive overdraft calculator for the website to meet compliance requirements. The aim was to make overdraft costs more transparent to the consumer in a straightforward and user-friendly way.
The calculator needed to adhere to Cynergy Bank’s brand guidelines, and to comply with web accessibility guidelines. The resultant calculator shows a well thought out UX design approach.
It is fully responsive, displays the inputs, outputs and results on one page, is clear and straightforward to use and easily navigable.