Bellman were awarded the re-design of the brochure for ski operator Erna Low which evolved into an overview of the whole brand.
It required an identity that communicated their expertise and set them apart. We developed a positioning statement ‘The experts to the Alps, since 1932’ which reflected their heritage and depth of experience.
An illustrative treatment was adopted for the front cover to reflect their unique heritage and provide standout in a crowded marketplace and give them a personality.
We designed templates to ensure a consistent style throughout the brochure.
Following the success of the brochure launch, we re-designed the website, introducing new search methodology to improve user experience.
In support of the new brochure we developed a campaign which included:
- Launch DM pack
- Press Advert
To ensure consistency across all communication we designed a master email template and campaign landing page.