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Literature

UK TRADE & INVESTMENT
‘GREAT’ BUSINESS SUMMIT

The Global Investment Conference, hosted by the Prime Minister, kick-started the programme, followed by 15 further sector-specific Business Summits and two country days for China and Brazil.

We were appointed to deliver the design and production of an entire suite of individual delegate packs for all events which needed to be:

  • High quality and show creative thinking to reflect the prestigious audience
  • Contemporary design in a standard format to allow inclusion of specific sector content
  • Flexible in order to work effectively across 15 sectors
  • Adaptable in approach to cater for a select number of personalised, CEO versions
  • As environmentally-friendly as possible. Organisers of London 2012 had promised the Games would be the greenest ever
  • Within the established UKTI and GREAT guidelines

Two of the brochures were produced in different languages - Brazilian Portugese and Chinese.

Our key contributions to the project included:

  • A detailed knowledge and understanding of the UKTI and GREAT brand guidelines
  • Micro project management across multiple deliverables within the same timeframe
  • Security processes for the supply of highly confidential content and final delivery  
  • Working with multiple stakeholders
  • Working to extremely tight deadlines