UK TRADE & INVESTMENT
The role of UKTI is to encourage inward investment into the UK and we have found it extremely rewarding and exciting to market the skills we have in our own country.
We were briefed to develop a campaign focusing on innovation in 8 key sectors:
- Synthetic Biology
- Robotics & Autonomous Systems
- Big Data
- Advanced Materials
- Regenerative Medicine
The campaign was launched at the UK Pavilion at Cebit - a global event for digital business. It kick-started with a hologram presentation from key UK innovation champions and introduced by David Cameron.
We were responsible for strategy, creative and delivery of the campaign to a global audience. Outputs included:
- Strategic planning
- Proposition copywriting
- Creative direction
- Animation and build of interactive infographics
- Creative direction and storyboarding for hologram