Integrated Communications


MetLife undertook thought-leadership research into mental health and stress in the workplace. Our brief was to bring the research findings to life and generate a wealth of materials to disseminate the findings as widely as possible and position MetLife as a thought leader in this area of great topical interest.

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The first task was to create a master report for print , chaptering content to aid user experience and the brand’s clean, modern palette to generate a series of graphics to highlight the key findings.


From that platform, we delivered delivered a wide range of assets including the report as an interactive PDF and an online version with animated graphs and charts.

To support the report, we created assets to engage and drive interest including a sales presentation, email and social media assets, including video snippets and event support.