We delivered NIG’s stand at the BIBA (British Insurance Broker’s Association) Annual Conference and Exhibition for over 10 years. This encompassed the creative theming, all pre and post communications as well as the stand design itself – including presentations. Essentially, we delivered an end-to-end service.

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The key message in 2019 was a service-led proposition as NIG wanted to be perceived as being effortless to trade with. We interpreted this as ‘Insurance that runs like clockwork’.

The theme needed to work seamlessly across all event deliverables and it would be used to deliver the service message across all communications throughout the year.

As in previous years, NIG held an exclusive pre-BIBA social event for key brokers and we used the clockwork theme to create an exclusive VIP feel for this event.

The cogs theme and messaging was applied to the stand design, stand presentation and outside space.

On the main screen we created a live online clock, animated and branded, to reinforce the brand identity against the campaign creative. The NIG brand sting occurred every minute, on the minute.

To support its presence at the event, we delivered animated digital ‘wallpaper’ banners on the Insurance Times website and the theme was used widely on all communications throughout the year.