The brief was for a ‘vintage’ creative direction, to work within the Qatar approved brand guidelines and to be flexible enough to work in multiple formats - both print and digital.

We created an overarching advert launching the new destinations, using passport-style stamps to highlight each destination and a leather-effect background map. Then followed the specific destination adverts which took their lead from the style of vintage air freight posters. The ads are all colourful and designed to be memorable as a complete suite.

A real challenge was for us to ensure the design was as effective on a full page advert as on a small display digital advert.