Whitehelm Capital is one of the world’s most experienced independent infrastructure investors and investment strategy advisers. As a responsible investor, its approach is underpinned by setting and meeting the highest standards of environmental, social and governance (ESG) standards, delivering sustainable and customised investment strategies for clients.

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We were briefed by Whitehelm to design its Annual Sustainability Report for 2020.  The purpose of the report was to reflect Whitehelm’s sustainability approach and credentials. The aim was to create a new design approach for future reports that would reflect Whitehelm’s position as a leading player in the infrastructure investment space.    

We designed a report that was in synergy with the existing brand approach in terms of fonts and colour palette. Another key consideration was the use of imagery.  We selected powerful, high impact images with nature being the key theme. This not only reflected the use of similar imagery used on the Whitehelm website, but also was sympathetic to the content matter.  As the final report was to be viewed electronically, we designed it in a landscape format which would give the viewer the best possible experience.

There were some powerful facts and figures to be communicated and the natural choice was to highlight them using infographic themes. The use of orange helped with standout and added interest to the established colour palette.